I would not characterize it as being "exposed" as that is how most contemporary photography is sold
in downtown high-presence galleries. Lik was able to to take it to another level, though.
The gallery system of editioning and tiered editioning of prints is not new. Nor is the fact that for most
contemporary photographs sold in such galleries (outside of those by well-known photographers with work in
museums, such as Sally Mann, Richard Avedon, Robert Frank, etc), there is essentially no secondary
market - the result being that owners selling a work in the future will likely encounter a large loss. That's something I've written about on photonet a few times in the past, including in the thread linked by Shun,
above.
Personally I don't like it, but it's the way the gallery system works today.