My intention in not to bash Kodak. I love their products and I know they are being forced to make decisions that not everyone agrees with. Instead of a petition, that I feel would be useless, since in the business world we have to vote with our dollars not our signature I would like to try this. Here is a draft of a letter to Kodak. I would like suggestions before I send it to them. Please, just offer suggestions don’t call me crazy for trying. If nobody ever tried there would never be a success. Dear Kodak, I have been a heavy film user for decades. For most of those years I used Kodak film, paper, chemistry and developing services almost exclusively. When Kodak offered a large variety of items that was easy to do. Over the last few years Kodak has trimmed its product line considerably as demand for traditional film declined. The problem I see is there seems to be a thinking at Kodak that if you discontinue product A and suggest product B as a alternative most everyone will switch to product B. In truth most customers do not switch to product B. Most customers try out other products and switch to a non Kodak product or decide to go totally digital since they can’t get their favorite film product any more. Here is my story. When Kodak decide to discontinue all B&W paper they suggested a switch to making B&W prints on color paper. I had about $1,000 in Kodak B&W paper in my darkroom at that time. I did not switch to Kodak color paper I switched to other companies B&W paper. Since Kodak closed the Qualex perfect touch labs I have almost completely given up using color negative film. Now when I want prints I use my Digital SLR and get prints from a lab that uses Fuji paper. I would love to still use Kodak services but they are no longer offered. I still shot over 50 rolls of slide film a year. I shoot slides because I like slides. I have seen the suggestion by Kodak that the new Ektar could be an alternative. I will NEVER use a negative film as a alternative to a slide film. I used to use a lot of Kodachrome and when it was I was disappointed when it was announced it was going away. I decided to switch to E100GX. I placed an order for 20 rolls. My supplier got back with me and then said it too was discontinued. Reluctantly I ordered Fuji instead of Kodak. I still use Kodak E200 slide film but if Kodak were to discontinue it there would no longer be ANY color film for me to buy from Kodak. Film is no longer a mass market item that every household will use. It is now a speciality item used by enthusiasts. Enthusiasts love and exist on variety. For example B&W film long ago switched from the mainstream everyone uses it category to the enthusiast category. Last time I checked Freestyle photo offered over 40 types of 35 mm 36 exposure B&W films. The enthusiast market supports all those types of B&W film types. The more Kodak continues to consolidate film varieties the more the total film sales at Kodak will decline. If Ford were to make only one car model they could do it efficiently and make a high percentage profit on the cars they did sell. However the total income at Ford would fall enormously. While film is still a major part of Kodak please invest in the equipment and techniques necessary to offer smaller batches of film with more variety. This in my opinion is where the future of traditional film is.