Driffield wrote an article* that was published in 1903 (more than three decades before Photography Today) in which he describes exposing for the darker values and adjusting development to accommodate the lighter ones. There aren't any catchy phrases in this article; nonetheless, a version of "expose for the shadows and develop for the high values" is expressed:
"[T]he deepest shadow of a correctly-exposed negative is necessarily represented by a certain deposit of silver."
"The development factor [...] for an interior requires to be less than that for an open landscape, in order to adapt their respective light-intensities to the range of the paper upon which the print is to be made."
* Vero C. Driffield. "The Hurter and Driffield System," The Photo-Miniature, Vol. V., No. 56, November, 1903. Reprinted in The Photographic Researches of Ferdinand Hurter & Vero C. Driffield, Royal Photographic Society of Great Britain, 1920, pages 306, 314, and 301 (below).
Adams quotes a line from this article in the front matter of The Print (1950):
"The photographer who combines scientific method with artistic skill is in the best possible position to produce good work."