Full buyout pricing // help appreciated

[meg_sullivan]

<p>Hi Photo.net folks, I have a question. I've been approached by a medium-size outdoor brand whose campaign I shot earlier this year. They’ve requested two options to extend the original usage of the 25 original selects.<br /><br />I initially charged them $4000 including a one day shoot and 25 final selects with exclusive use for lookbook, web, and social media only.<br /><br />The two options they’ve requested are:<br /><br />1. Extend the rights from the original shoot to include advertising (print+retail) and global exclusive usage for 2 years <br />2. Full buyout (where I retain the copyright for portfolio/website use)<br /><br />I've never worked with a buyout option before, but I have a price in mind but would like to hear what others think is a reasonable price range. Is there a general rule of thumb when it comes to pricing buyouts?<br>

<br />Whatever feedback you can offer would be greatly appreciated. Thank you.</p>

[ellis_vener_photography]

Full buyouts used to start at 5x the original shooting fee or licensing fee. No idea if that is still feasible but it seems like a

good place to start the negotiations.

[michaelmowery]

<p> 10x full buyout rates</p>

[enlightened-images]

<p>20k for a buyout of 25 images? 40k sounds better. Full buyout? Why not say 10k per selected image? Why sell then an apartment building if they only need one or two units?</p>

<p>For the global extension to include print and retail, what would you have charged to shoot that to start? Still 4k for 25 images? 4k for 5 images? 30k for 25 images? Print and retail are still a greater premium use than web only, so I'm thinking 2.5x the orig. is a good ending point, so start negotiating at perhaps 4x the original. 16k for 25 images sounds pretty darn fair for a major brand.</p>

[meg_sullivan]

<p>Thanks for the responses. The client just informed me that they would like a second option including the buyout all the B-roll as well, since the VP likes having more options. If a buyout of selects is around 10x the initial licensing fee, what would that be with the additional B-roll included?</p>

<p>I never worked with a client interested in buying out so many options, so this advice is much appreciated. </p>

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