<p>In addition to being either harsh or soft, one of the qualities of light as it relates to taking pictures is its direction: front, side, back lighting. Mid-day sun is both harsh and high. There are always <strong>exceptions</strong>, but generally-speaking, whether a person or a landscape, not too many subjects are going to look their best under a bright mid-day sun no matter what you do, simply because they are being lit from above by the harshest light of them all. It's not just the contrast, but rather where the shadows appear. </p>