<p>To get nice pleasent look you can shoot raw, set the contrast to minimum (like -4 in canons DPP software) and blacks to maximum (-4) or just to compensate contrast, add lot of sharpening to make the photo pop up. Color temperature to 6000K. Use longer lens wide open (like 85mm at 1.8), go to the beach or nature, shoot just before sunset and backlight your subjects or during overcast day, quite easy to every photographer. And boring to me ;)</p>