meg Posted January 26, 2009 Share Posted January 26, 2009 <p>I was thinking about putting an ad/coupon in those mailers you get all the time in the mail (the little envelopes or magazines that have all the different companies ads in them). I was wondering what your opinions of this would be. I would be particularly interested to hear the outcome if anyone else here has put an ad in them. I appreciate your comments and opinions!</p> Link to comment Share on other sites More sharing options...
Matt Laur Posted January 26, 2009 Share Posted January 26, 2009 <p>So, here's a question: How many times have those mailings caused <em>you</em> to seek out and do business with someone? Specifically, with someone that charges a lot, like a photographer. You know... carpet cleaning guys, auto detailers, HVAC companies, landscapers - that sort of thing. Have those ads ever actually altered your own shopping behavior? Just something to think about.</p> Link to comment Share on other sites More sharing options...
meg Posted January 26, 2009 Author Share Posted January 26, 2009 <p>Matt, yeah, I've thought the same thing. Because I have never used one of their coupons.<br />Though, I do usually look at them to see if there is a good deal in there. And you do see the same companies advertising in them again and again, which makes me think that it does get them some business. Or are these companies just not that bright? (asking seriously, not sarcastically).</p> Link to comment Share on other sites More sharing options...
Charles_Webster Posted January 26, 2009 Share Posted January 26, 2009 <p>I don't even open them. They go straight into the recycling bin.<br> I think if you are looking for wedding jobs, you need to target people who are getting married, not the general, unqualified public, with your marketing.<br> <Chas><br /></p> Link to comment Share on other sites More sharing options...
commercial photographer in Posted January 27, 2009 Share Posted January 27, 2009 <p>Meg,<br> A better use of your money would be to target the clients you want to do work with. If you are a baby/portrait photographer, call the hospitals. When babies are born the hospital has a little gift bag they give the parents. Get a coupon in there. If you are into sports photography, how about advertising in your local Little League newsletter, or become a sponsor of the league.<br> Those coupon mailers are good, but 9 times out of 10 people are going to just flip through them and quickly look to see what's there then toss them in the trash. The guy in my area charges $700.00 per run, not worth the money if you ask me.</p> Link to comment Share on other sites More sharing options...
aimee_pieters Posted January 29, 2009 Share Posted January 29, 2009 <p>Meg,<br> What kind of work are you looking to do? Portraits? Weddings?<br> Also, do YOU want a customer who's looking for a "good deal" as you do when you're looking through those packets?<br> For weddings, I've always had luck aligning myself with someone at the locations I want to work at. I find out if they have some special, big budget events coming up and I ask if I can come by for 15-20 minutes and photograph their room setups, food displays, etc. and I compile an album with my website address in each photo. I know that they'll show my work and spread my name because it's in their own interest to show these photos and help them make their sale.....-Aimee</p> Link to comment Share on other sites More sharing options...
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