This could be either a complaint, a simple whine (with no cheese) or a poor attempt at humor, but ... I wanted a Hassy for many years and when the used price started getting reasonable I picked up a 500cm off of FleaBay (and numerous other goodies and gadgets for it). After fiddling and diddling it for a number of years, I found I actually like the square format, finding it simpler re: composition once I finally had some practice. Since I really don't care for a camera that thinks for me, I began neglecting my 5D MkII and using the Hassy almost exclusively after I purchased a used Imacon back for it - so well, in fact, I sold the original 500cm back to KEH for $7 less than I gave for it and purchased from them a 501cm - I detest anything automatic with a passion - that's probably why I still use, on occasion, a Sinar "P" 8X10 also - just for grins and giggles. When looking for the digital back, I noticed everything available for the "V" Hassy had a rectangular sensor rather than square - WHY?? It's nice not having the temptation to turn the camera sideways for a vertical shot - just take care of the square format in Photoshop and make it whatever you want. Finally found a digital back (the I-Express 96C) with a square format and 16 megapixels. It bothered me at first until I saw the 16 MP back did a better and higher quality job than the 21.2 MP Canon 5D with "L" lenses - obviously a product of Mr. Zeiss's glass. My intent is to sell the Canon eventually as it just doesn't cut the mustard anymore. Back to the original whine - why in the world would a company make a digital back with a rectangular format as are the "V" series Hassies when most of the "V" users have fallen in love with the square format over the years? I like not turning a camera sideways - if nothing else, it drives the other people crazy to watch! Whine over - move along - nothing to see here, folks.