Hasselblad unveiled a very interesting (in my opinion) concept study for a new camera body with a square sensor. http://www.hasselblad.com/inspirati on/4116-2/v1d-4116-concept It is shown under they section "4116" that celebrate the 75 Yeats of the company. It is a coincidente that the sensor is 75 mpixel? Let's hope they do not wait 5 years to release it, the wait would not be worth the gain of 5 mpix ;-) Joke aside I find it very interesting, probably is really just a concept but if this is the case why declare its sensor is 75 mpix (probably a crop out from the actual 100 mpix CMOS sensor)? Except they deliberately want to joke about the anniversary? But if this was the case I suppose they would enphatize this, both in the name and in the announcement. I for sure would prefer a sensor bigger than 4 x 4 cm, nevertheless I like that concept very much.