The top graph for Imaging Solutions shows 'Color Films and Others' (bright green bar) declining exponentially since '08. This tells us: This is not a "Kodak Only" thing. It is happening throughout the industry. Much of FujiFilm's business is in Asia, FYI. I'm not making this stuff up. Why does it matters to you: You won't go up to your favorite photo web store in the future wonder why they don't have your favorite film. If your favorite film is "discontinued" you won't say, "I wish I knew it was on the skids because I would have stocked up." The data is just piling up ... I will not respond to posts. Enjoy the moment. Nothing is forever and change is the only constant.