I was looking at the Boy Scouts of America (BSA) merit badge web site, in relation to another forum, and found a photography merit badge. But man, talk about sending the wrong message. On the cover is a scout holding a Canon with a L lens. A L LENS !!! https://filestore.scouting.org/filestore/Merit_Badge_ReqandRes/Photography.pdf I figure the scout is holding about $4,000 of camera + lens. You do NOT need EXPENSIVE gear to shoot photos for the merit badge. Granted it was probably a staged photo, and the gear was the photographers. But the resulting message is bad. This is because the photo is like advertising; this is the gear you need to earn the merit badge. I can imagine hearing: "Daddy, I need a camera and lens like the one on the merit badge book's cover, to earn the merit badge." If the parents don't veto the merit badge, then the merit badge counselor may have to change the equipment expectation of the scout. Someone did not really think about the implications of the photo. Maybe other than the white L lens looks cool.