I understand what Shinobu Takahashi is saying, but before critiquing I would like to consider a very quick whistle-stop tour of success and failure.
Brand loyalty burns into the human psyche quickly and is then very difficult to dislodge. This is why SONY targets young people. It is why BMW can sell a 7-series to a retiring executive who fondly remembers his first company 3-series. It is why Microsoft sold every one of its original X-BOX consoles at a loss, and why SEGA is now defunct. The strategy used by winners is to always have a product that wins the heart of young customers, immediately burns brand loyalty into them, and sets up repeat purchases over a lifetime. These CEO games play out over decades and speculating success is hard, but discovering the formula for failure is really very quick.
History shows that focussing all efforts on a group of loyalists is the beginning of the end, for any company, in any industry. The "cling to a niche" case study crops up in every business school syllabus. KODAK, after inventing the digital camera, refused to compete against its own 35mm film business - filed bankrupt in 2012. NOKIA, after inventing the touchscreen phone, instead focussed on its established niche - they are now defunct. There are many more examples, and my point is only that the recipe for failure is very well known.
The observation is that the winner in this camera industry will be the company that places an affordable quality camera in the hands of first-time photographers, and maintains an upgrade path, thereby reaping the rewards of life-long repeat customers.
I agree with Shinobu Takahashi that PENTAX should not compete in the pre-photography market space. The world of throw-away low quality snaps created with built-in miniature hidden devices is not a place where any company can build life-long customer loyalty. I also strongly disagree with Shinobu Takahashi that DSLR is the way forward because mirrorless has the customer first, and the upgrade path starts there.
My view is that the PENTAX K-01 mirrorless camera with K mount was a near miss. The K-01 had some design weaknesses, and it was too expensive for beginner photographers, but it was a good weight for youngsters and it had a clear upgrade path. An improved K-01 could take photographers on a journey from humble beginnings to a flagship PENTAX K-1 II. PENTAX needs to try again and try to avoid repeating KODAK's mistake.