Good point about the profit margin/markup on Leica cameras. I genuinely wonder what the margins for profit are on a leica camera and lens? Clearly film cameras aren't ever going to be Leica's bread & butter, although I have a hard time believing it's 100% dedication to the "art" of photography. I see it as a gamble that's paying off in mild terms. It's true that Leica enjoys mad name recognition- but by & large, the quality is there as well. Let's see how long they can sustain this, or whether theyre simpy riding the trend.