<p>We ARE our own worst enemies. However I notice that demand for photography is relatively inelastic at different levels in different genres/markets.<br>
The real problem is that we are crawling about in the dark with respect to quoting.<br>
All markets are different and all clients are different. Tools such as Fotoquote are often cited as a good starting point for pricing. And just like battle plans, they never survive first contact with the enemy/client.<br>
The fact is that most of us do not deal with reps that sell us to agencies and get "industry standard" rates. We work with clients who are not interested in the quasi union-speak of industry practices. They want their pictures fast, great, and with unlimited use. If you aren't dancing to that tune you will be scratched off the list as they move to the next guy on their Google search.<br>
Just like wading in strange water you get a feel for pricing in your market over time. Sometimes you get lucky, sometimes you fall in a hole. Most of the time we shuffle along hoping we don't get hurt.</p>