The price of film doesn't seem all that bad to me, but I'm not shooting a huge number of shots. I recently got back into film after 20 years of digital-only, diving into MF. With the exception of my Leica M6/one lens, I sold all my film-related gear in 2002. In my film days I shot 35mm, never owned a MF camera. Now I own two! life is strange.🤔
As far as a film revival, companies are certainly producing more film now than 10 years ago. There are several brands available that I had never heard of in the "old days." I agree that TriX - which was the only BW film I typically used back then, is too expensive but Ilford HP5 is a couple of bucks a roll cheaper and I've been happy with it. Foma, Kentmere, Arista, etc are pretty close to the price of film back in the day (adjusted for inflation). They are said to be "student films" which implies they suffer in comparison to, say TriX or HP5. That may be the case when compared side by side today but I suspect they are as good as the name brands were 40 years ago.
"I suppose that a bunch of decades ago, folks using LF and MF complained about those young "whippersnappers" using 35mm and just blasting through 36 exposures"
I agree that years ago, 35mm was the "same" as digital today; lots of pictures taken/very few keepers. I've found that I've always had about the same number of keepers per/hour, regardless of the number of photos taken! IOW, if in one hour I take 12 MF photos, I have two, maybe three, that I consider worth keeping - I toss the other negatives. In my 35mm days in that hour I shot 36 (or more) pics...same number of keepers - two or three, toss the rest. Digital, in that hour - a hundred + pics...same number of keepers only this time I don't seem to toss the rest, they just stay on the drive, taking up space!