curtis_mason Posted April 12, 2016 Share Posted April 12, 2016 <p>I have been approached by a large construction company that wants me to photograph a client appreciation event. I sent over a contract that basically says you can't use my photos for marketing/advertising without explicit written permission. The company emailed me back saying that they would like to use these photographs for internal and external marketing purposes and what that would entail? I have tried to research as much as I can but I can't seem to find anything related to this issue. My question is how much extra should I charge on top of my hourly fee to allow them to use my photos for marketing? Even just a ballpark would help, I don't know wether it should be $50 an image, $1000 an image, $500 extra for all images, or nothing at all. Any guidance would be appreciated!</p> Link to comment Share on other sites More sharing options...
Ian Taylor Posted April 12, 2016 Share Posted April 12, 2016 <p>Depends on the usage. Go to a stock image site and use the payment calculator to get an idea. $1000 per image is way too much unless they are a Fortune 500 company.<br> I don't deal with all that stuff, I just set a decent hourly rate with a number of hi-res files, hand them over, get paid and forget about it. </p> Link to comment Share on other sites More sharing options...
Spearhead Posted April 12, 2016 Share Posted April 12, 2016 <p>I agree with Ian. Unless someone wants to purchase a photo that is already taken, I don't bother with licensing issues. Policing licensing can be a lot of work for not enough reward.</p> Music and Portraits Blog: Life in Portugal Link to comment Share on other sites More sharing options...
michaelmowery Posted April 12, 2016 Share Posted April 12, 2016 <p>No one is going to pay you $1,000 per image for a client appreciation event. LOL. This is not an advertising campaign. You will be lucky to get $400 per hour. There are too many photographers out there fighting for work charging as low as $100 per hour. All files included.</p> Link to comment Share on other sites More sharing options...
tony_clark Posted April 13, 2016 Share Posted April 13, 2016 <p>It is depressing to read how little photographers regard their Intellectual Property. I would have the client commit to a specific number of images, say up to ten images and a fee of $1500 for use in Marketing for two years. I would shoot the event, focus on the manor in which the client will use them and deliver proofs for them to pick up to ten images for their application.<br> Do we not understand that what we produce has value? Whether it's grip and grin, Marketing or Advertising, there is value. Do you think the client will receive free services from a Marketing Firm, Advertising Agency or freelancers? Otherwise, you are handing over their content for free.</p> Link to comment Share on other sites More sharing options...
Spearhead Posted April 13, 2016 Share Posted April 13, 2016 <blockquote> <p>Do you think the client will receive free services </p> </blockquote> <p>Nobody is saying to do it for free. They are saying to do it for an hourly rate and roll the licensing in.</p> Music and Portraits Blog: Life in Portugal Link to comment Share on other sites More sharing options...
michaelmowery Posted April 13, 2016 Share Posted April 13, 2016 Tony this not the same as shooting food still life. This is being used for internal marketing for there employees. Link to comment Share on other sites More sharing options...
craig_shearman1 Posted April 13, 2016 Share Posted April 13, 2016 <p>I do this type of work based on an hourly rate and roll the licensing in as Jeff says. We're talking people speaking at a podium, people chatting at a cocktail party, examining vendors displays at a trade show, etc. They're basically news coverage the same as in my newspaper days. Marketing in this case generally means putting the shot online or into a newsletter, or handing it out to a newspaper. Setting up an advertising/marketing shot, choosing "models," decorating a "set," posing and lighting everything would be a different story.</p> Link to comment Share on other sites More sharing options...
Ian Taylor Posted April 13, 2016 Share Posted April 13, 2016 <p><em>"say up to ten images and a fee of $1500"</em><br> And you wouldn't get the job.<em><br /></em></p> Link to comment Share on other sites More sharing options...
tony_clark Posted April 14, 2016 Share Posted April 14, 2016 <p>Curtis said internal and external marketing so I responded to his specs. I've shot People, Fashion, Food and other subjects, so I think that I have a decent knowledge of our Industry. Perhaps I would price myself out of this project but I wouldn't feel bad about it. Perhaps after a conversation with the Client, I would justify a slightly lower fee but I'm going by the original post.</p> Link to comment Share on other sites More sharing options...
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