Anyone know why Amazon charges ~$55 more for the Softlighter II?

[mood_lover]

<p>Adorama 94.95: <a href="http://www.adorama.com/PTSL60.html?adver=new&">http://www.adorama.com/PTSL60.html?adver=new&</a><br /> Amazon 149.95: <a href="http://www.amazon.com/Photek-Softliter-Inch-Diffused-Umbrella/dp/B000LX87LK/ref=sr_1_4?ie=UTF8&qid=1425429259&sr=8-4&keywords=photek+softlighter+ii">http://www.amazon.com/Photek-Softliter-Inch-Diffused-Umbrella/dp/B000LX87LK/ref=sr_1_4?ie=UTF8&qid=1425429259&sr=8-4&keywords=photek+softlighter+ii</a><br /> <br />Am I missing something here? Also does anyone use the Softlighter here for portraits and have anything to say about it? Thanks!</p>

[lex_jenkins]

<p>The vendor is charging more, not Amazon or Photek. Each vendor selling through Amazon can set its own prices. A common trick among some vendors who offer Amazon Prime items (with free 2-day shipping) is to overcharge for the items to offset the "free" shipping.</p>

<p>Choose another vendor through Amazon, or just buy through Adorama. I usually prefer Adorama - including their Amazon outlet - or B&H for most online photo purchases. On rare occasions I've purchased through Amazon directly when Amazon is the fulfilling vendor.</p>

<p>Just ignore the vendors that jack up prices to offset their shipping costs. That's the one drawback to Amazon - it takes a lot of shopping around to find a good price and reasonable shipping costs from a reliable vendor. Amazon doesn't offer adequate tools to sort out the desired items from only the vendors we prefer.</p>

[mood_lover]

<p>Ah wow that makes sense, they even named it the "Softliter" maybe that helps them not index with similar vendors. Thanks for the tip, theyre very clever haha</p>

[ellis_vener_photography]

Maybe it's because the Photek Goodliter and Softliter are different products? http://www.photekusa.com/index.php?p=98

[mood_lover]

<p>Where are you getting Goodliter from? That's not even mentioned in the first post.</p>