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I admit to finding this interesting (Fuji Instax sales)


wogears

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<p>I think Fujifilm is really 'onto' something with the Instax cameras, and I hope they continue to develop (pun intended) more products. Judging from <a href="http://www.fujirumors.com/instax-rules-them-all-massive-sales-of-fujis-instax-film-instax-cameras-sell-better-than-fujifilm-x-t1/?fb_action_ids=335449289996563&fb_action_types=og.likes&fb_ref=addtoany&fb_source=other_multiline&action_object_map=[718595064885128]&action_type_map=[%22og.likes%22]&action_ref_map=[%22addtoany%22]">this article</a> (on a rumor site, but <em>not</em> reporting a rumor), they are doing pretty well.</p>
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As rumors sites go, that one seems to be more

vapor than most.

 

However, since launching the X100, Fuji is/are

(?) enjoying the benefits of their work at

effectively leveraging social media and

influential photographers to help promote some

clever niche products. It's also a matter of good

timing.

 

Instax seems to be trending now. Some

photographers I follow on social media are big

fans of instant cameras. It's been awhile since

any of them posted about Impossible Project film,

but they do seem to like the Instax. Those

mentions are often tied to ads on social media,

and click-throughs tend to perpetuate the brand

recognition.

 

I'd like to try Instax, but it seems like an

expensive experiment. Recently I've been going

through boxes of old family photos. The quality

of our snapshots really deteriorated during our

Polaroid phase. The Polacolor prints have

suffered fading and color shifts, although those

are sometimes interesting for transfers. The

later SX type Polaroid prints are more stable,

but most were badly underexposed compared with

earlier Polaroids.

 

I think I'll stick with CVS dye sub prints for

when I need quick results. Only 30¢ apiece for

4x6, good quality from their Kodak printers, and

it's self serve, no waiting for a lab tech.

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<p><em>However, since launching the X100, Fuji is/are (?) enjoying the benefits of their work at effectively leveraging social media and influential photographers to help promote some clever niche products. It's also a matter of good timing.</em><br>

<em> </em><br>

<em><br /></em>Never mind that Fuji products seem most popular among consumers who are the least likely to be herd animals led around by whatever is "trending."</p>

<p>Compared to the exaggerated appeal of Lomography and its bid to "brand" film photography, Fuji Instax products seem to be widely available and do sell. The cameras are cheap and the film pacs easy to load. The credit card-size photos are novelties and popular among those who never saw or shot instant film. Unlike Impossible, Instax film is consistent and predictable.</p>

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