Pentax/Ricoh to drop Pentax name

[revolver]

<p>Hot on the heels of Carl Zeiss's decision to become simply Zeiss, Pentax Ricoh has decided that from August 1st it will be known simply as Ricoh. It's not all bad news for Pentax fans though - the brand name will continue to be used on the company's SLRs and interchangeable lens cameras. Meanwhile the Ricoh name will be used for compact cameras and, cryptically, 'new technological innovations'.</p>

[wayne_campbell]

<h3>“Mother of Mercy, is this the end of Rico?”</h3>

[Tim_Lookingbill]

<p>Hope they don't retro the Pentax name change all the way back to when the Beatles used their cameras which show up in a lot of their promo shots including during their first American invasion back in the '60's.</p>

<p>Probably the only "cool by association" moment Pentax ever had. They better not get rid of the Pentax name. Ricoh sounds like a typical made up Good Value brand name by Walmart.</p>

[joseph_wisniewski]

<p>Yeah, but at least they have the new blue and white K-01.</p>

<p>@Wayne, who's Rico?</p>

[wayne_crider4]

<p>If they were smart they'd put a colored dot on their cameras and the name would be in script.</p>

[wayne_campbell]

<p>Joseph,<br>

<a href="http://answergirlnet.blogspot.com/2005/03/mother-of-mercy-is-this-end-of-rico.html">http://answergirlnet.blogspot.com/2005/03/mother-of-mercy-is-this-end-of-rico.html</a></p>

[wolf_weber]

<p>Just imagine a <em>blue and white</em> K-01 resurrection... That should make your <em><strong>shot</strong></em>.</p>

[joseph_wisniewski]

Thanks, Wayne. It all makes sense, now.

[steve_fay]

Gee, that means my Sears KSX Super K-mount body (made by Ricoh) is now a for-real Pentax and no longer a mere pretender!

 

I guess we're lucky they didn't rename the company Buffy or Destiny or Pen-Diddy.