Interesting Washington Post Kodak/Polaroid Article

[allancobb]

<p>An interesting article appeared in the <em>Washington Post</em> business section two Sundays ago:</p>

<p>http://www.washingtonpost.com/business/what-kodak-could-still-learn-from-polaroid/2012/11/29/01b8b8e4-38d7-11e2-b01f-5f55b193f58f_story.html</p>

<p>A noteworthy statement by Mr. Tom Mooney, Kodak’s worldwide product manager for “film capture” was:</p>

<p>"As it turns out, the film business has fallen so far that it may have stabilized." Mr Mooney goes on, “there isn’t that much digital incursion left.” In the past year, Kodak film sales have, for the first time in more than a decade, gone up rather than down."</p>

<p>It goes on to explain that those who use it are looking for particular look, and who prefer to work in familiar ways or are are people who have come back to digital from film. Plus there are the are the "hipsters", young people that started digital and moved to film, who Mooney says is a growing group, where it seems lomography plays a particular role.</p>

<p>It then outlines the steps Kodak needs to take based on the Polaroid experience. I guess time will tell!</p>

[marc_rochkind]

<p>Thanks... great article.</p>

[David_Cavan]

An interesting update. Not much that was really new except the status of the Impossible Project, which appears to be

getting some traction.