My understanding is in line with BeBu's and Ilkka's - that the statement is referring to the flagship DSLR line. I used google translate to look at the original article linked in the article you linked to and the statements as translated aren't clear. Unfortunately, I cannot read Japanese and hence can't verify directly from the source; but many articles that refer to the same source give the "flagship DSLR" interpretation. To me it is very clear that there is at most a very limited effort being made to create and release further DSLRs by any manufacturer (Pentax?) and along with that, it is also highly likely that no more lenses for DSLRs will be forthcoming. So in essence it is of no consequence whether the Canon CEO was talking about the end of the flagship DSLR line or the end of the DSLR era in general; fact is that DSLRs days are numbered. True for both. I think the DSLR era will end a bit sooner than that of the gasoline-powered automobile though.