Regarding official contest rules

<p>I will appreciate some one could explain more about this sentence taken from the official contest rules<br>

"By entering, participant consents to use of his/her name, biographical information and/or likeness for purposes of advertising and trade without further compensation..."<br>

The part of "purposes of advertising and trade without further compensation" what should I understand?</p>

<p>thanks,</p>

<p>Jorge</p>

<p>Similar words are used in many contests. If they can't advertise the winners, people may think the contest is a fraud. </p>

<p>Some contests say: "Acceptance of a reward ..." instead of "By entering ...". But, I don't think you have anything to worry about unless you are famous. Then they might say "Bill Gates, Michael Jordan, and Paris Hilton entered our contest".<br>

<br>

I am not a lawyer, I only watch them on TV.</p>

<p>Thanks Matthew.<br>

In a new reading, I understand more...<br>

Text addresses to the use of the participant's name, I understood the use of photographs instead.<br>

Clear now.<br>

Regards</p>