How far from normal is acceptable?

No. It is not what you may be thinking. It is an article in the March 1968 issue of Modern Photography magazine.

 

 

Negative 1 sm 2

Bronica or Hasselblad, that is the question in this month's Simon Says column.

 

 

SS 1 sm 2

This must be the month Keppler does his close-up column.

 

 

Keppler 1 sm 2

Some news about Bennett Sherman in the Coffee break column.

 

 

CB 1 sm 2

Arthur Kramer looks at enlarging meters.

 

 

KK 1 sm 2

The Techniques Tomorrow column looks at holograms.

 

 

TT 1 sm 2

Here is this month's Too Hot to Handle column.

 

 

THTH 1 sm 2

Let's go Behind the Scenes.

 

 

BTS 1 sm 2

Keppler reviews a book about German photographer Erich Salomon and his work with the Ermanox camera.

 

 

Books 1 sm 2

Here are this month's Modern Tests.

 

 

MT 1 sm 2

Let's switch over to US Camera magazine where Peter Stackpole discusses war photography.

 

 

35mm Tech 1 sm 2

Paul Farber writes "The Last Erg of E.I.".

 

 

Last Erg 1 sm 2

The Mamiya 1000 DTL camera has been getting some good press.

 

 

Mamiya 1000 DTL 1 sm 2

In 1968 what would $2 buy you in antique cameras?

 

 

Two Dollar Antiques 1 sm 2

Here are this month's camera equipment ads.

 

 

Ansco 1 sm 2

Here are this month's dealer ads.

 

 

Calumet 1 sm 2

I love the offer in Simon Says of pamphlets regarding “How to get tough with Hasselblad”, “How to get tough with Bronica” and coming soon “How to get tough with Rollei.”

 

Useful to offer solid strategies to extract good customer service. It sometimes seems the approach to customer service today is based on social media noise making.

Just loved the Hasselblad/Bronica article, it being a discussion I've entered into many times... Thanks Marc, another great read.

Appreciate your time

and

enjoy browsing through these.

Great series as usual Marc. Thanks for sharing.

The "normal" negative article is still relevant today among those who still make traditional prints, but also, to some degree, to those who develop and scan.

The previous model Mamiya, the 1000 TL was my dad's first SLR. I think the DTL was available, but maybe he got a good close out price on the TL. I learned the basics of SLR photography with that camera years later.

The "normal" negative article is still relevant today among those who still make traditional prints, but also, to some degree, to those who develop and scan.

That's the same thing I was thinking. I know that a lot of people who learned photography with digital cameras think that, if it's not perfect out-of-camera, it's a failure. And those people might feel the same way about their negatives, if they get into film photography. This is a good reminder that perfection is a matter of perspective with film.

 

Thanks, Marc!

A good year to discuss deviations from the normal. Thanks for posting these, Marc!

 

Lots of common sense in the article about "normal" negative density, exposure and development. Useful even for those of us that do not print but scan. I get nostalgic about Panatomic X; especially given that the article proves that it had latitude.

 

There is an outstanding article on war photography in the 35mm techniques column by Stackpole.

 

Exakta was getting out their VX 1000 and VX 500 models, last of a breed. From the prices, the Japanese competition was clearly eating their lunch.