This may be a naive question, but I'm not sure I see the advantage of a CMOS sensor just announced for the new Hasselblad model. Why, for example, would high ISO be an advantage? Studio photographers control their light while landscape and architecture photographers shoot things that don't move. Who, then, will benefit from high ISO? Most uses that would are handheld, right? And isn't the advantage of a medium format sensor over a full-frame DSLR essentially lost when a camera is handheld? If the advantage of a CMOS sensor is not the higher ISO potental, perhaps it's the ability to multi-shoot for HDR. Just curious.