About once every ten years, Hasselblad's current owner gives up on the venerable, but increasingly irrelevant, iconic brand and finds someone to take them off their hands. This time, it's Ventizz Capital Fund IV L.P. http://www.ventizz.de/en/pm110630.php Ventizz Capital Fund IV L.P. has agreed to acquire 100 percent of the shares of the Swedish camera manufacturer Hasselblad Group from Hong Kong-based Shriro Group. Shriro, a long-standing Hasselblad distributor in the Asia-Pacific region, has held ownership of the company since 2003.There's a lot more, I'll just past in a couple of highlights... Hasselblad is the world’s most renowned camera brand. We are proud to have such an iconic brand in our portfolio and are convinced that with solid financial support and a suitable growth strategy, Ventizz can further strengthen Hasselblad's position as the first class producer of medium format digital camera systems. Furthermore, we plan to develop Hasselblad cameras to appeal to a wider circle of ambitious photographers“, said Dr. Helmut Vorndran, Managing Partner and CEO of Ventizz Capital Partners AG, the exclusive advisory to the Ventizz funds.Now, what do you suppose the "wider circle of ambitious photographers" is? As a strong financial partner, Ventizz Capital Fund IV L.P. will support Hasselblad and its management team in entering new market segments as well as in the further technological development of existing product lines."New market segments"? This reminds me of Leica. Hey, if Panasonic can get a couple of hundred dollars extra for making their point-and-shoots in black with a red dot, well, there's a lot of Fuji point-and-shoots that could be marketed as Blads... The timeline... 1972 Säfveån AB (a Swedish investment firm) 1985 Incentive AB (a Swedish investment firm) 1996 UBS AG (a Swiss investment firm) and CINven (a British investment firm) 2003 Shriro Group (a Hong Kong heavy equipment manufacturer, and Hasselblads Asia/Pacific distributor). 2011 Ventizz Capital Fund IV L.P (a German investment firm, part of VENTIZ Capital Partners Advisory AG). It looks like it used to take an investment company 12-13 years to give up on Blad. Now it's down to 7-8 years.