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Fuji to discontinue some films and raise prices


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http://ffis.fujifilm.co.jp/information/articlein_0022.html

 

In short,

 

Discontinue

 

 

Velvia 100F 135

 

Velvia 50/100 5x7

 

Provia 100F 5x7

 

 

New package on most of films, price expect to be 25% higher. Effectively April 2013.

 

 

They kept Velvia 100F on larger formats, but do not plan to give them a new look. They might be the next to go.

Personally the news doesn't affect me too much except for price, but we see it coming.

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<p>I don't like to see film discontinuation notices, but thanks for posting.</p>

 

<p>Fujifilm UK flagged the discontinuation of Velvia 100F and large format Velvia 50 in July of last year:<br>

<a href="http://www.fujifilm.eu/uk/news/article/news/fujifilm-announces-film-discontinuations/">

http://www.fujifilm.eu/uk/news/article/news/fujifilm-announces-film-discontinuations/</a></p>

 

<p>Vince, the table that "Acros" appears in is just listing the products that are going to get new packaging. The table at the bottom of the page lists the discontinuations. (The third column is the film/package being discontinued, and the fourth column is the suggested replacement.)</p>

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<p>On the bright side, the new boxes do look pretty cool.</p>

<p>What surprised me about the July 2012 announcement was the discontinuation in the UK (and apparently the US) of Velvia 50 in large format, while 100 continues on. I thought V50 sheet film would be one of the last E6 survivors, especially over V100, given the backlash over its first demise in 2005.</p>

<p>I'm a little sorry to see V100F go, as I liked it on occasion, and it was great pushed to 200 in low-contrast light, though I'm also surprised it lasted this long.<br /> <br />If anyone wants to go on a good crying jag, I recommend looking over one of the full-page listings of available films from the major retailers in a late-1990s photo magazine.</p>

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<blockquote>

<p>available films from the major retailers in a late-1990s photo magazine</p>

</blockquote>

<p>Even a little further back, here were just the color <strong>slide</strong> films compared in a February, 1983, Modern Photography review.</p><div>00bOph-522539584.jpg.8aaac5e8d281fbb68933fec7ee50ff85.jpg</div>

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<p>Sander, here's Fujifilm Japan's listing of available pro colour negative films:<br>

<a href="http://fujifilm.jp/personal/filmandcamera/film/color/professional/">

http://fujifilm.jp/personal/filmandcamera/film/color/professional/</a><br>

According to Google Translate, the red text under PRO160NS says something like, "Ended shipment PRO160NS 4x5 Quick load type (20-pack)."</p>

 

<p>Patrick, I'm surprised you don't like Provia - it's closer to Astia than Velvia is. Here's how Fujifilm describes the three:<br>

Astia 100F: low saturation, low contrast<br>

Provia 100F: normal saturation, medium contrast<br>

Velvia 100F: high saturation, high contrast</p><div>00bPf4-523301584.jpg.8876e5bdb60b13867f17e378ca73aa0c.jpg</div>

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<p>Likewise I'm surprised about Patrick S' comment. My experience is much closer to Colin's Fuji quotes. Further, Provia might have blue-ish shadows but you can lose that with a light warming filter whenever its a bit gloomy. Whereas Velvia 100F is clearly more strongly saturated and has all sorts of gruesome colour shifts that mean that its colour rendition is way away from Astia- which though never my favourite film was certainly a pretty honest one. Whats more you can't correct all of Velvia 100F's shifts with a single filter . </p>
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<blockquote>

<p>I see an effort to stramline production materials, and the cost of producing them, hence showing an interest in the survival of the films that prove themselves through sales by Fuji. I hope others see it that way too.</p>

</blockquote>

<p>People said this about Kodak right up until they finally got rid of the last of there chromes. So no...there is no way to put a positive spin on this for the long term interest.</p>

 

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