<p>Brooks, your rude opinion wasn't needed. This lighting is used very frequently in contemporary fashion photography, and they are definitely not light fixtures in the ceiling...come on. They are atleast strobe, beauty dish or umbrella from a distance and position I cannot figure out. I should have known better to ask on a site with a lot of users that use very corny lighting for their product and fashion photography. Thanks Stephen Lewis for your answer, I will try it out in the studio.</p>