david_ward11

<p>Hi Sarah,<br> I think Craig hit the nail on the head. If you can eliminate the need to do too much post processing, this will save you a lot of time.</p> <p>Sadly it is a truism that we are all photographers now. But, if you want to charge a higher price, make sure you are delivering a product that no Mom with her iPhone, point-&-shoot (or even a DSLR) can do. That means creative use of depth of field, sophisticated lighting, great backgrounds, etc. The problem seems to be that your potential customers do not see anything fundamentally better from you than your cheaper competitors.</p> <p>Otherwise, I would suggest you have a really good look at your local market. For the regular trade, offer a neatly packaged, low-cost option (with minimal editing and standard prints). Don't waste your time on lab prints - the market does not seem to care for this. Give them a CD (but only medium res files).</p> <p>For the upper end, offer a more bespoke package, with more scope for using interesting locations, special techniques, etc. and charge MORE than you do at the moment. Yes, much more, but justify it by the quality of your post-processing and your creativity. If people really value what you do, they will pay. Not everyone, mind you, but enough that you will not feel guilty or worry about going out of business.</p> <p>I also agree with targeting corporations and maybe special events like award ceremonies.</p> <p>I wish you luck for the rest of 2016.</p> <p>David</p>