<p>Hello, I am writing to you all with a question about what I should do with my photography business. First, let me give you a little back story so you'll better understand my situation. I went to school at the Art Institute and graduated in 2012 with a degree studying Portrait Photography and after I graduated , I officially got my business license and opened my business the following year in January 2013. In school I took some business classes that taught us to calculate all of our expenses and figure out what we WANTED to make etc. and how much time we spend editing and everything and then to take all that into account and we had to do a project where we figured out much we "should" charge in order to cover our business expenses (as well as make SOME kind of profit to get by on...people forget photographers are HUMAN too)..and really I came up with I should be charging NO LESS than something around 600! (I forget the exact amount.. I think it was like $628 or something like that). WELL... I live in a small town where there are NOT that many jobs and LOTS of "stay at home moms", and over the last 6 years or so I have watched it go from being 3 "top photographers" in town that EVERYONE went to (and they charged like $500-$1,000 a shoot!) to now over 200 "photographers". SO many that I can't even count and I'm ALWAYS hearing about more. It is to a point that really, as one of my instructors put it to me, the supply is MUCH higher than the demand. I have tried to stand my ground and NOT lower my prices to "get more customers" and I have had many people also "not choose me" because I opt for professional lab prints instead of giving them a disc to take to walmart. Also, in my area there are SO many photographers who only charge like $25 for a shoot and will give away a print release!<br /> The problem I am running into is that I am also a bit of a perfectionist when it comes to my editing process. In MY mind, this is a good thing because my work comes out the best that I can make it, but I know this is much more time consuming. I have done the math and for a regular portrait shoot (NOT a "mini session with only a few poses etc.) I usually spend about 1/2 hour setting up, 2 hours shooting, and then anywhere from 30-40 hours editing usually about 20- 30 photos over the span of 2 weeks. Now if I'm charging around $300-$400 for this shoot that gets me about $10 per hour of work...so about minimum wage in my state which I think is fair...right?...... But people have been telling me TIME and TIME again that I cost too much and going to people who only charge up to $100 . BUT ..If I only charged this much then I would get less than $3 an hour! That is NOT enough for ANYONE to get by on (let alone pay off my degree that GAVE ME the VALUABLE skill and knowledge I have!) ..and really..it's insulting.<br /> But now I find myself in a rut where I can only get maybe 2 bookings a year. I am advertising, I am talking to people in the community..and I HAVE had opportunities..(and Know to never just tell my people my pricing right off the bat)...but I keep getting more and more people turning me down and hearing about more people "through friends" saying "well she's good...but she just cost way too much!"<br /> HERE is my question now: Do I essentially "downgrade" my editing process and only do the bare minimum to cut down on my editing time? This way I am not wasting 30-40 hours of hard work and I don't feel like I'm cheating myself by only charging $100. $100 for 10 hours or so worth of work is $10/hour... so it's fair right?.... OR do I continue to stand my ground and keep my prices where they are KNOWING that I AM worth my rates but risking that I may get little OR NO business? SO TORN on what I should do..really..it's been tearing at me for quite sometime now and I just feel like I'm selling my soul and selling my self short...but at the same time..I CAN'T GET ANY BUSINESS! :( HELP!</p>
<p>Sincerely,<br /> This desperate photographer<br /> PS- Sorry for my novel ;P</p>