<p>(I'm kidding, but not by much. Your best approach is just to ignore him, and to register the copyright on your photos. That way when your photos show in his ads or social media posts you can sue him for infringing on your copyrights.)<br /> <br /> Funny you should say that. This whole thing came about because this summer I filmed a three minute video clip of a friend of mine and this bike company used some of the footage in a commercial that was shown at a very large public event and online. When I contacted the owner he said he had every right to use my video since one of his bikes was in the video. When I told him he didn't he said he'd come after me for one, even making the video and two, for all the images I posted with my watermark on them. He's claiming that my watermarked images are a form of self promotion and therefor need a release from the rider and his permission as the owner of the bike in the image.<br /> All of this sounds like absolute crazy talk but I've been asking around to all my editorial clients and other photographers to get a second opinion.</p>
