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<p>Hello good people.<br /><br />Please forgive my poor English and please forgive the "about me" post.<br />I'm a graphic designer and I'm an amateur photographer with a passion for film. I design a magazine about Swiss wrist watches or as they say "haute-horlogerie". <br /><br />A couple of months ago I was assisting the "official" photographer for the magazine, as I do so many times, trying to learn as much as I can about photography, and I toke my Hasselblad 500CM with me. We were given the assignement to take pictures of a Portuguese painter called Julião Sarmento.<br /><br />Between helping him and trying not to get in his way I managed to take a couple of rolls, just for me, my personal pleasure. Black and white, Trix, pushed to 3200 and aperture always between 2.8 and 4 handheld. <br /><br />Most of the images came out very hard, really hard contrast. Even at 3200 ISO I was not expecting that. But the guy is a painter, an artist and I liked the dramatic feel of my images. I felt they suited him well. He made a drawing for a wrist watch and the pictures were for the public presentation. The official photographer did some nice digital shots, very professional work of course.<br /><br />Anyway I ended up showing my images at work, just for fun, and they were chosen to feature on the brochure and website about the that wrist watch. <br /><br />The Swiss watch industry is a multi-billion dollars business used to deal with the top of the top's when it comes to photography. After all we can easily find wrist watches above 50.000, 100.000, a million or even 2 million dollars. Lot's of 3D, lot's of amazing commercial photography too. <br /><br />This time a major brand is using amateur film photography to promote a 25.000 USD wrist watch.<br /><br />All this led me to an invitation to go, as a photographer, on an exclusive visit to one of the top Swiss watches brand in the world, Patek Phillipe.<br /><br />Fear not my friends, between digital Canon's and Nikon's an Hasselblad will stand tall. ;)<br /><br />Thank you<br /><br />More images and film recipe here:<br />http://cookingfilm.wordpress.com/2012/05/04/hasselblad-500cm-kodak-trix-400-3200-in-xtol/<br /><br /><br /><a title="Untitled by up up and away, on Flickr" href="http://www.flickr.com/photos/pirex/6922616612/"><img src="http://farm6.staticflickr.com/5279/6922616612_e5b60e0c32_z.jpg" alt="Untitled" width="640" height="640" /></a></p>

<p><a title="Julião Sarmento by up up and away, on Flickr" href="http://www.flickr.com/photos/pirex/6917740334/"><img src="http://farm6.staticflickr.com/5350/6917740334_7949f9a9c3_z.jpg" alt="Julião Sarmento" width="640" height="631" /></a></p>

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<p>Thank you Lex, you are most kind my friend. <br /><br />It seems that all the sudden my passionate hobby can turn into something even more motivating and challenging at another level.<br /><br />Thank you again for all the support.</p>
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