AGFA ULTRA 100 .... only in 135 format

[alberto pastorelli]

Take a loook at :

http://www.agfa.com/photo/products/film/consumer/ultra/

 

and :

http://www.agfa.com/photokina/pdf/news_2002-09-25_1.pdf

 

Seems incredible that after all this time they've decided to

substitute the notable AGFA ULTRA 50 with the new ULTRA 100 only in

135 format.

 

I don't know if this can be related to the "rumours" abot AGFA's

crises, but, for many of us, it is a sad news.

[cxc]

Hey, any Ultra's better than no Ultra. Maybe if we buy enough of it they will release it in 120 as well...

 

CXC

[barry schmetter]

The fact that they're re-releasing Ultra at all is fairly amazing. It's a film with a very small niche market. Most MF shooters that are looking for saturation are in the Velvia camp. I'd also like to see APX-25 back, but the reality is the market won't support either of these products.

 

I think we've all got to face the fact that *this* is the golden age of film, and that age is ending. Just as Kodak recently merged the Royal and Supra lines, I think we're going to see further consolidations until we end up with a small selection of higher-priced products. Companies like Kodak and Agfa support a number of products that don't make (or lose) money in order to offer full product lines, but eventually the axe comes down.

[christian deichert]

Cool, and dammit. I've been looking forward to its re-release as Ultra 100, but I was hoping for 120...c'est la vie. I'll just have to keep saving my remaining rolls in the fridge for a rainy day.