What next? Reflectors or off camera flash cord

[tomsphotography1664882219]

<p>If you could only buy one of these two which would it be and why?<br />Off camera flash cord or set of reflectors<br />I photograph for fun and mainly family portraits and gatherings. (Though i do have a wedding soon which I am doing!)<br />I have a 40D with canon EFS17-55 is, EF28-135, and a nifty fifty. Oh yes and a Canon Speedlite 430ex<br />I am interested in developing my skills and wondered which of the above two items would be the next best thing to start experimenting with. Please don't factor in costs, I am only interested in which would be best for creating better shots and allow more creativity.<br />Thanks</p>

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[JDMvW]

<p>This double posted question is best answered at (<a href="../photography-lighting-equipment-techniques-forum/00W5Yo?unified_p=1">double posted</a>) where it already has some answers</p>