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Who is shooting 8x10 color nowadays?


andre2

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I'm wondering about how many LF photographs make they bread by shooting 8x10 and 11x14 in color? Today this formats seem to be B@W fine art territory. I know about landscape photogs Fatali and Burkett. But what about commercial, architecture, advertising, catologue, fashion shooting in 8x10 color? Any magazine editors today looking for 8x10 chromes? May be Bently and Rolex advertising editors only? Thanks.
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In Chicago some not alot but quite a few photographers shoot with

8X10 transparency. Most of the time when it is requested by the

customer. However since Montgomery Wards closed the Chicago market

has quieted tremendously. Then the national recession hit.

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it is sporadically used on fashion shoots, when it is in fashion of

course. i've never heard a fashion or advertising client specifically

ask for it, though (except for 8x10 polaroid). avedon shoots 8x10 color

commercially. i know some portrait photogs who shoot it for editorial

and advertising work. the film houses in nyc stock and sell it mostly

to still life shooters (jewelry). it is not common.

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In Toronto two major portrait photos use 8x10 neg and the major photo

vendors stock it as is Ekt VS trpically stocked. Getting 8x10 B&W is

a complete mess in Torontowhetehr kodak or ilford. FOrte is easier to

get in TO.The forte is the old superXX made in Hungary. Very smooth

tones and it holds up well in high lights in T Max developer.

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Most of the automotive photography you see, you know the really

gorgeous portraits ofthe cars, are shot on 8x10. Very few

architecture shoots are still done on 8x10. i imagine the same is

true for most catalog photography because of the expense. Many

very high end items like jewelry, perfumes and some fashion

work is shot on 8x10. I'm pretty sure Richard Avedon uses an

8x10 Sinar for the Pirelli calendar. There are a few editorial

photographers who use 8x10 cameras for their editorial work.

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There was a time when it was used alot over in the High Point NC area,

in the big furniture market & home furnishings studios. Places like

Alderman's and Norlings etc. I haven't been over in that area in more

than 10 yrs., so I really can't say what they use now, but alot of

those places used long roll contact printers to print the showroom

catalogs, so the larger sized film was what they wanted...some shot

bigger than 8x10 as well...I had a work internship at one of those

studios, and although they used 8x10 cameras, they mostly shot on

reducing backs (4x5), at that time (mid 80's). The one thing about the

furniture market though, is almost all lighting is done with

hotlights, and the sets can be huge....FWIW, another museum associated

with us, has an 8x10 in their photo dept., although it's probably been

more than a decade since that beast was used...we're all 4x5, and

sometimes I feel like we're even in the minority.

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8 x 10 is still used extensively in the worlds of Advertising,

Magazine, Catalogs, "Fine Art" , and especially Illustration. Full

page magazine ads (And an awful lot of covers), are almost always

shot on 8 x 10 , as well as cars, trucks, jewelry, whiskey, .....I've

even used it for Timex watch catalogs...when you have to fill the

cover of an A-4 brocure with a killer image of the face of a ladies

watch, it's the only way to go.

And of course Joel Steinfeld, Richard Misrach, Richard Nixon, Sally

Mann and others use it all the time. I believe Meyerwitz used it on

his "Cape Light " series. Believe me, 8 x 10 is alive and well.

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Neil:

 

<p>

 

Thanks for mentioning Joel! His name, actually, is Sternfeld, not

Steinfeld, but I'm glad someone mentioned him nonetheless. He's a good

friend of mine, and was my mentor in college. He has never worked in

anything but 8x10, and his explanation of this, and his body of work

did more to impress and form a class of snotty,

how-come-my-pitchers-didn't-come-out college kids into real, thinking

photographers than any amount of electronica. I spoke with him a few

months ago, and he was taking the 8x10 to Europe to shoot the G8

protesters - documentary style!

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  • 1 year later...

I worked last year at Ferranti-Dege camera in Harvard Square --

Nicholas Nixon came in once in the spring with (gasp!) four rolls

of 35mm C-41. He could very well be shooting with the digital

Elph by now.

 

More easily recognizable at the store was Phillip Greenspun and

his big white dog (George?). You've probably never seen a dog

attract more attention from the ladies than that one.

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