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where are the rollei medium format cameras on the web?


tak_l._poon1

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Dear Friends, I notice that with the recent split of the Rollei company, not

only are the cameras not produced by Rollei anymore, but the product pages are

also gone from the official website. Does any one know is there a new official

website of the medium format Rollei cameras? Thanks. Tak

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The medium format cameras are still made in the same factory in Brunswick by the same

people, only the name of this part of the company has switched back to Franke & Heidecke.

The Rollei brand name is now used to sell cheap consumer electronics and OEM (digital)

cameras.

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There is, of course, more to it than just a change of name.<br>Rollei (a Danish firm selling, among other things, MP3 players) sold the camera production, but kept the rights to the Rollei name. They sold the production because the market for these machines has gone.<br>So far so good.<br><br>Franke and Heidecke bought the production line hoping to succeed as a small company where the larger Rollei could not. A wise decision?<br>F&H not just bought the manufacturing bit, but also gained a license to keep using the Rollei name. And there's the sting: not only will they have to try to survive in a dwindling market without the backup and support of a larger, diversified company and the income generated by products that actually do sell (like those MP3 players), but they will have to do that and (!) pay Rollei for the privilege. And not just once, but every time they put the Rollei name on anything (whether they succeed in selling that thing or not).<br>Dwindling market, less support, extra overhead... Good luck to them.
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Tak,

 

The medium format Rolleis are still produced by the same people in the same factory with

the same equipment and using the same components. They just changed the name plate

at the door.

 

You are correct that the overview of cameras is missing from the "old" website. Looks like

they are migrating to the Franke & Heidecke website. However, there is still a nice Rollei

6008 AF/i2 brochure online at Rollei.com that holds most info you might be looking for:

 

http://www.rollei.com/files/Prospekt6008AF-i2%20e.pdf

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thank you aall for the information. In actual fact there is no information that i have missed as i have been using Rolleis (only) for 20 years. and their old website had not been updated for a long time. I miss the website only just for sentimental reasons. Tak
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I really hope that they succeed. I wonder if they would have a layaway plan (^:

 

Maybe I'll email them and say that alot of us are hopeing they survive. Of course, lowering the cost of their TLR's might help, but so would a cord version of their latest.

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Franke & Heidecke still have to sell new product to stay alive - in their case by their own choosing - a niche and expensive product to a miniscule market. They aren't even overly concerned about having uptodate marketing information available on a website, as has been pointed out. We have the case of Cosina Voigtlander which has been attempting to capture the small remaining market in 35mm film cameras by marketing affordable product, we are told this is with some success by those who are purveying the product although I am still not convinced, I am even less sure that in medium format producing affordable product would work in these times to keep a business viable had Franke & Heidecke decided to go this route. Although part of me still wishes to believe that if you put the equivalent of the wonderful Rollei Zeiss Distagon 60/3.5 lens in a TLR which is a simple Rolleicord in design to cut down on costs and sell it for $1000 or less, there would be people who would buy it.
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H.M.<br><br>There is no reason to doubt the success of Cosina: they were (!) very succesfull indeed. You must however keep in mind that this was before (!) the 35 mm based digital SLR cameras became affordable and the 'hit' they are today. Even consumer grade digital cameras were then still expensive 2 MP affairs. In short: that was before the digital wave.<br>Cosina's worldwide success started with their amazing, and cheap, 15 mm lens and the cheap body it had to go on. Later came the 12 mm lens and the rangefinders, by which time the price level had risen a bit already. But still, succesfull they were.<br>If you are looking for a similar product to worry about, look no further than the current Zeiss Ikon RF. They sell, yes. But not very fast.
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<i>Franke & Heidecke still have to sell new product to stay alive .. </i><p>

Off course. Their sales depend heavily on the Far Eastern market. Komamura (Horseman) is

the distributor in Japan. They ordered enough of the new Wides and Tele's to make

production possible.

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Franke and Heidecke have already released something new and it's rather useful too...

 

It's the "Rapid Battery Charger C with discharge mode". I've bought one (from Robert White)

and it works! Hopefully their serious new product will be seen at Photokina later this year. I'm

crossing my fingers for a digital body that takes their excellent lenses.

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It is good to see that F&H seems to have done something about the truly awful state of

powering for the Rollei electronic cameras. I have thought for a long time that the battery-

charging woes of the electronic Rolleiflexes (from the SLX onward) were the Achilles' heel

of these otherwise wonderful cameras.

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