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What paper do most people prefer?


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I am wanting to print out some new promo pieces to send out to my

prospective customers and I was wondering what would be the favorite

flavor of paper for something like that. Glossy has the most impact

and "wow" factor maybe, but I will be sending them to art directors

and thought they might appreciate matte more and it would stand up

to handling better, maybe? What would be a good universal paper

that everyone would like? Has to print on both sides, brand is not

so importaint as surface because I will have to compromise there as

it will be an odd size and will have a limited selection. Thanks in

advance.

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Print how? What kind of promo? How many pieces?

 

If you are thinking "inkjet" double-sided, then you are limited to matte paper, and not particularly good paper at that.

 

Perhaps you should consider a conventional print job (i.e., offset press) on glossy text, with a varnish top coat. Talk to your printer about options.

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There are many good papers out there that are double sided. Epson Enhanced Matt is one. I don't think it really matters as to who is seeing the prints, but it would be travel magazine art directors mainly. The printing will be in small runs, maybe 20-50 at a time so inkjet is the only practial way. I know what I want to do and how to do it, please just help me answer the question, what do most people like, this is just a survey.
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Red River makes some excellent double-sided matte papers. Try their Premium in various thicknesses. Mitsubishi's DS matte is very white, with good blacks. Only about 7 or 9 mils, though. Epson's DS matte is very good. And Moab's papers are very popular. Another alternative is Mitsubishi's semi-gloss. It's not a thick paper, but it's got better color saturation than the matte papers without having that glossy glare. Has a weird slickness to the feel though that some don't like.
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