Hello! I often stubmle upon on photography, sometimes made by beginners, sometimes full time photographers, that look just terrible. There is example number one - Magdalena Grycza Make Up Artist & Stylist And there are plenty of more examples - FOTOGRAF | Paulina Lupa And i always thought that this must be mostly about the lighting, that is too hard and too flat, and partially about the post-processing. However, right now I'm watching Nick Knight tutorial on lighting. Imgur: The magic of the Internet - this was done with one bare flashbulb. And it looks decent. Imgur: The magic of the Internet - this is with huge softbox, looks even better. And i don't get it. I'm looking at an image made with bare flashbulb, which is the hardest lighting source imaginable. And it looks decent. Then i look at images from example 1, and they are absolutely terrible but i can't understand why they are so awful. Can anyone solve this mystery?