Samsung announce 5mp camera phone

SEOUL, Korea ? October 20, 2004 ? Samsung Electronics unveils the

world's first mobile phone (model: SCH-S250) equipped with a 5-

megapixel camera. Just one year after the introduction of its first 1-

megapixel camera phone and 3 months after its first 3.2-megapixel

camera phone, Samsung proves its technological prowess again with

this revolutionary product.

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The CCD (charge-coupled device) camera and high-sensitivity flash

allow the user to take the same quality pictures one gets from a top-

end digital camera. Similar to Samsung's premium grade camera phones,

the S250 can also function as a camcorder. The 92MB onboard memory

can store up to 100 minutes of video (320x240), and a 32MB auxiliary

memory is included as a standard feature. The shutter speed is as

fast as 1/1,000 th of a second, allowing the user to film beautiful

landscapes as well as subjects as close as 10 cm. The S250 can be

connected to a TV to display video during shooting or to show footage

that has already been recorded in the mobile phone.

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The S250 comes with a unique "stretch" design, reminiscent of the

futuristic phones seen in the movie The Matrix . The high-quality

camera lens and LCD remain covered and protected when the phone is

closed, and when it is stretched open, the product has the feel of a

regular digital camera.

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Samsung has also set a new standard in mobile phone display

technology. Until now, mobile phones had been equipped with LCDs

capable of 262,000-color resolution. The S250 boasts a QVGA TFD-LCD

(Thin Film Diode-Liquid Crystal Display) that has previously been

adapted only for top-end TVs and desktop monitors. The display can

reproduce 16 million colors, over 60 times the color compared to

existing mobile phone displays, all the hues found in nature; thus,

QVGA resolution has been referred to as ?true color.?

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Samsung has also taken voice recognition to a higher level by

introducing text-to-speech (TTS) conversion. Now the user can listen

to incoming text messages or the prepared ?to-do? list rather than

having to read them.

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The S250 supports high-image-quality games and 3D sound effects. If a

call is received in the middle of a game, the user can restore the

game later and resume play.

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Other advanced functions in the S250 include an MP3 player, mobile

banking capability and 64-polyphonic sound.

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According to President & CEO Kitae Lee of the Samsung

Electronics, ?Our development of a 5-megapixel camera phone will

elevate the competitiveness of the Korean mobile phone industry. At

the same time, I would like to see our technological advances

contribute to the growth of the global mobile phone industry and

create a more convenient way of life.?

President Lee adds, "It's very important to lead the trends through

continuous introductions of innovative new products. Samsung

Electronics possesses the world's leading technologies and state-of-

the-art design capabilities, and we are committed to developing

distinctive products for our customers."

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Samsung cooperated with the Japan-based Asahi Pentax, one of the most

respected camera lens providers in the world, to develop a camera

module customized for the mobile phone. This partnership began in the

first-half of 2003.

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The SCH-S250 will be available in the Korean market this October.

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SPECIFICATIONS

<table>

<tr>

<td>

Dimension</td> <td> 115 x 49.5 x 18.5mm </td>

</tr>

<tr>

<td>Weight

<td> 116g

</tr>

<tr>

<td>

Band

</td>

<td>

cdma2000 1x

</td>

<tr>

<td>

Display</td><td> 2.0-inch 16Million-Color QVGA TFD LCD (240x320)

</td>

</tr>

<tr>

<td>

Camera</td> <td> 5 -megapixel CCD Camera

</td>

</tr>

<tr>

<td>

Ringtones </td><td>64 Polyphonic Sound

</td>

</tr>

<tr>

<td>

Design </td><td> Sophisticated stretch style phone

</td>

</tr>

<tr>

<td>

Memory</td><td> 32MB External memory(RS-MMC)

</td>

</tr>

<tr>

<td>

Video Recording </td><td> 100 minutes

</td>

</tr>

</table>

Functionality - Supports Mobile Banking Service/MP3/ TV-OUT/ IrDAl

- Supports TTS (Text to Speech) functionl

- 3D Games & Sounds

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About Samsung Electronics

Sasung Electronics Co. Ltd. is a global leader in semiconductor,

telecommunication, digital media and digital convergence technologies

with 2003 parent company sales of US$36.4 billion and net income of

US$5.0 billion. Employing approximately 88,000 people in 89 offices

in 46 countries, the company consists of six main business units:

Corporate Technology Operations, Digital Appliance Business, Digital

Media Business, LCD Business, Semiconductor Business and

Telecommunication Network Business. Recognized as one of the fastest

growing global brands, Samsung Electronics is the world's largest

producer of color monitors, color TVs, memory chips and TFT-LCDs. For

more information, visit www.samsung.com .

snd our own photo.net made an announcement of its own: http://www.photo.net/bboard/

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