Pricing website pictures for international fair promotion

Hello,

<p>

I am little stumped when it comes to pricing work. The FotoQuote suggestions

seem unreasanably high, so I kindly ask for your help.

<p>

In a couple of month there will be a very large, international design fair in my

home town. A small part of this important fair is a multi-day convention about

high-end design, aimed at a top-tier audience. For this special event there will

also be performances by dance artists and other entertainment.

<p>

A while ago, my friend had taken some pictures of one invited dance ensemble at

their dress rehearsal and has now been asked by the fair PR team how much it

would be for usage right of four (possibly rather small) photos for the

multi-language website promoting this special high-end design convention.

<p>

I cannot find the appropriate category for this online work in FotoQuote, which

gives a per-picture rate of about €300 for a three-month period but for

rather large picture sizes. Can anybody help how much you would charge for this?

By the way, the FotoQuote rate is<i> per image</i>!

This is one of the most frequently asked questions (pricing work), and since I joined

photo.net in 1997, it remains still one of the least understood "techniques" of the

photo business. FotoQuote is not what it used to be--personally, I believe it a does

more harm than good. Here's a link that summarizes about 10 years' worth of

discussions on the topic here on photo.net, including a section on FotoQuote:

 

http://www.danheller.com/biz-sales.html

 

dan

Thank you, Dan, to have such a knowledgeable guy answer my question. I am well aware of the pricing difficulties, but I just wanted to know if there an agreed-upon range how something like this should be priced. Obviously, we don't want to scare a prospective buyer by quoting an outrageous price, but we also don't want to look stupid and sell the work waaayy below standard.