denarosko Posted June 15, 2007 Share Posted June 15, 2007 I have been building my portrait and commercial portfolio since 2004. I am working presently on a time line to build my wedding portfolio. I'd consider my experience novice to intermediate, depending on what genre of photography I'm working on. When I send out marketing releases, or when I'm in conversation with friends, some of whom endeavor to be photographers (or already are successful ones), I find a pattern in our conversation, which goes as follows: (For humors sake I've simplified comments, so don't let the below irritate you too much) Them: "How's your photography?" Me: "This is going on, blah blah blah." Them: "That's exciting. I'm envious [insert variations here]" As I peruse the postings here at P-net, I'm finding a theme. Newbie P'grapher: "I'm new" And one or two P'netters: "We don't like newbies. They bring down the field of photography. They make clients not like photographers. They do clients a bad service [insert variations here]." *** As I interacted with friends who wanted to be photographers, the common response from them was envy or insecurity in their position. As I interacted with more experienced--and hugely successful--photographers, the common response from me was envy or insecurity on my position. Then there's the occasional time when I read about someone who "doesn't really want to be a pro photographer"--and their portfolio outshines mine! Hmm. *** Many fields are competitive, and photography is no exception, especially considering how saturated the field is. With cameras so easy to use and easy to buy (at least the consumer models) and in just about every household, we who aspire to be pros have to compete with the popular persona (at least on P-net), Uncle Harry, who may just get a better shot than we. Read my article on my site called Photo History Basics for more info: http://www.denaphoto.com/photohistory.html This sense of unbalanced experience and around-every-corner-seen-and-unseen competition lends a sense of insecurity (maybe irritation, maybe resentment) as to how large a chunk of the cake we will possess. If Uncle Harry succeeds, then a natural response is he is not better than me, but he succeeds, where am I going wrong? If not Uncle Harry, then the amazing Pro Photographer who makes uber dollars, has a studio, has an expansive client area, and travels the world. Their success can lead to as I already mentioned a sense of envy, where the natural response can be, I wish I was that good. I've simplified pro relationships with each other quite a bit, but I'm trying to highlight the insecurity that we can have, and how that insecurity, left unchecked, can inhibit or harm our relationships with other pros, and even our own successes, because we will be too focused on ourselves and what we want, but don't think we're getting, at least in comparison to others. I think it's important to have solid relationships with our professional peers. Thankfully, I'm learning a way out of this mindset, and if any of you have any thoughts on the topic, feel free to post them. *** I had a conversation with my husband, and he enlightened me. "When others in your field do better, then you do better." The idea is that when others in photography succeed, then the bar is set that much higher, which is a good thing for clients, who will receive quality products and services from us. Clients will then be willing to pay more for said quality, which will increase the rate of payment for the novice and intermediate photographers also. "So you don't have to be jealous of others' successes," he said. (This will also lend to more friendly posts!) Then my Grandma said something that caught my attention. She worked in dry cleaning industry for years before doing administrative work for a health insurance company before she retired. "Someone asked me once if I trained the girls everything that I knew. I told him, 'Yes, I do,' and he said, 'Aren't you worried that they'll do better than you and take your job away?' and I said, 'More power to them!'" My thought is I can only be responsible for myself and how I choose to seek out success in my chosen field. Part of that success I believe is hugely related to my own sense of purpose (for me, purpose comes from more than just myself, but a belief that I am created for a specific purpose with cool stuff to do within that purpose, "all good things come from above"--content for another thread perhaps) and willingness to learn and grow as it is my ability to relate well with my peers--with whom I might even become good friends. Thank you to those of you at P-net who have emailed and posted comments to share your tips so that I can, as you, succeed. Link to comment Share on other sites More sharing options...
justinblack Posted June 15, 2007 Share Posted June 15, 2007 "The idea is that when others in photography succeed, then the bar is set that much higher, which is a good thing for clients, who will receive quality products and services from us. Clients will then be willing to pay more for said quality, which will increase the rate of payment for the novice and intermediate photographers also." This only works if photographers keep price pressure moving upward. However, the reality is that photographers' fees have been backsliding badly for years and years adjusted for inflation. I have worked hard with a number of my peers to try to try to keep prices up in the markets we serve by educating newbies, but the temptation for "up-and-coming" photographers to undercut prices has been a huge problem. Most of them value a little bit of exposure too highly relative to their simple financial needs as a small business owner. That is, when a client says, "We can't pay you what you deserve, but I'm sure this will be good exposure for you" (by the way, I have heard some clients LITERALLY say this verbatim), too many photographers naively agree to the client's offer without further negotiation rather than imposing their own terms and fees. You are right that some photographers would benefit from a more positive attitude toward their business, potential competitors, etc., but the cynicism didn't come about without a reason. One big problem is that there is always someone coming up who thinks they have to pay their dues for a while. They assume they'll have to lose money for a while (maybe years), but then they proceed to operate without a real business plan, without really understanding their costs of doing business or budget, without knowing the value of ttheir work or how to negotiate. They accept "exposure" (which may simply be a 6-point photo credit that no one who matters will care about) in lieu of the cash they need to pay themselves and invest in their business. I have always said that a newbie presenting themselves as a professional photographer should act as if they are well established, pricing their work accordingly, negotiating terms accordingly, protecting their copyrights and other interests accordingly... Otherwise, they will be taken advantage of by their clients (who know the game very well), and will probably be out of business very quickly. If only more photographers behaved with more solidarity as some of us have tried to do over the years. Then the positive atmosphere you seek would almost certainly prevail. Link to comment Share on other sites More sharing options...
richsimmons Posted June 15, 2007 Share Posted June 15, 2007 Nice. I understand where you are coming from. The thing that always kills me is that no one started at the top. And it's rare that anybody did it all by themselves. I'm a graphic designer by trade. Very competitive field. I do photography as a hobby, which I just picked up again after all these years, but I also teach an audio/visual class each week. I have found that teaching forces me to learn more. That's why I love teaching. That's why I love to share. I believe in empowering people, especially young ones. I teach video editing, sound engineering, live camera operation, and a bunch of other stuff. I like your grandmother's philosophy. The more you share, the more you get. Works every time. And that is what sites like P'net are supposed to be about. Link to comment Share on other sites More sharing options...
denarosko Posted June 18, 2007 Author Share Posted June 18, 2007 Justin: I appreciate your comments as I had not considered the correlation between pricing and peer relationships. Your position makes sense to me because it sounds as you're speaking on assigned value. You are right about photographers, especially newbies, shortchanging themselves by charging too little. Usually I hear the opposite, that newbies should not dare to charge too much or even at all because their work may not be good enough to warrant a price tag. For my part, I charge cost, give a "Portfolio discount," or give as a gift, photography for areas that I feel I need to improve my work or establish a portfolio. I have a set number in my mind for gigs to do before I feel comfortable charging full price. Still I have the uneasy feeling when charging my full price as in, ooh, I'm doing this person a disfavor because _what if_ I make a mistake on this session and the images stink? I imagine that performance anxiety will decrease with experience, though I wonder there may always be those jitters. I appreciate your comments Justin because it reminds me that the work I do, as yours, is valuable and I am providing a valuable service. Rich: Thank you for your feedback. I'm glad you identify with my grandma's quote especially; it's so good to know there are professionals as yourself who enjoy mentoring relationships and giving people the tools they need to succeed in this world. So much of today's popular culture--namely diy (do it yourself) and consumerism--in some ways yields an attitude of entitlement, which probably doesn't need to be encouraged because I wonder that it's human nature. There is a bit of self-preservation in all of us I think, and that is okay for survival and making good decisions, but it's nice to connect with others outside of that mode--and succeed in doing it. The field of photography after all is a field of communications. We're communicating via an art form of recording light, and we're communicating with our clients. It's a social field. I feel when I focus on the communications, i.e. connecting and building community using a medium, that I'm that much more successful than if I were to only provide a box full of images and nothing more (that is not to say I don't aim for quality, because it's important to deliver, too, and not just "be nice"). Thanks for sharing. Link to comment Share on other sites More sharing options...
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