New from Fujifilm Professional ~ Velvia 50 & Provia 400X

<p>Fujifilm's continued commitment to film is illustrated by the latest

news to come from the company - the re-introduction of Velvia 50 and

the launch of Fujichrome Provia 400X.</p>

<p><b>Velvia 50 is back!</b><br />

Fujifilm Professional is delighted to announce the re-introduction of

Fujichrome Velvia 50. Production of Velvia 50 was halted at the

beginning of 2005 when vital raw materials used in the production of the

emulsion became unavailable.</p>

<p>In response to requests from photographers Fujifilm's research and

development teams have been working hard to develop substitute raw

materials and find new manufacturing technologies that have enabled the

restart of production of this famous emulsion. The launch of new Velvia

50 is planned for the spring of 2007. The characteristics of the new

emulsion will mirror that of the previous product.</p>

<p>An announcement of specific details, including price, formats and

availability schedule will be made as soon as they are available.</p>

<p><b>New pro-film launched</b><br />

Provia 400X is a daylight-type, high-image-quality colour reversal film

with an ISO speed rating of 400. Provia 400X replaces Fujichrome Provia

400F and the new film gives photographers many technical improvements on

its predecessor. It boasts one of the world's highest levels of grain

quality and sharpness (RMS 11), while delivering the same vivid colour

reproduction and regulated grey balance as that of ISO 100 film.</p>

<p>It produces fine results in push/pull processing for exposures ranging

from -1/2 stop to +2 stops. These qualities, together with its high

colour saturation, make Provia 400X a highly versatile film for many

applications, including landscape, nature, sports, portrait and fashion

photography.</p>

<p>Provia 400X replaces Provia 400F and will be available from March 2007

in 35mm and 120 formats.</p>

<p><b>PRO Series range</b><br />

In addition to the two new transparency films, the latest in Fujifilm's

professional colour negative films is the PRO Series range:<br />

Fujicolor PRO160S, PRO160C, PRO400H and PRO800Z have all been optimised

for digital scanning and make the ideal choice for photographers who

want to retain the unsurpassed image quality that only film can provide,

combined with the versatility of digital files.</p>

<p>The films feature smoother skin tone rendition, unprecedented neutral

grey balance, exceptionally fine grain, and wide exposure latitude. They

represent the leading edge of Fujifilm's colour negative film

technology.</p>

<p>Combining smooth, gentle tonality with superbly natural colour

reproduction, Fujicolor PRO160S and PRO400H are ideal for wedding,

portrait, and fashion photography. Fujicolor PRO160C and PRO800Z

meanwhile offer higher contrast and more vivid colour, making it

suitable for a wide range of assignments from portraiture to commercial

and architecture.</p>

<p><i>For further information of Fujifilm Professional's film range, visit</i>

<a href="www.fujifilm.co.uk/professional"> Fujifilm/Professional.</a></p>

Interesting. What were the characteristics of Velvia 50 vs. (I think?) the 100 film? I've shot

mostly Provia (landscape) and Astia (portraits) in my 4x5. Was curious what Velvia 50 might

do for me?

the working link here - I omitted the 'http' part in the main post above:<br />

<a href="http://www.fujifilm.co.uk/professional/films.html"> Click here: Fujifilm/Professional.</a>

You know what's funny? I've been using ISO100 FujiFilm all these years and I finally decided to order 20 rolls of Velvia in bulk off auction that expired two months ago :)

Does this mean Velvia 50 will be cheaper?

In a nut shell Velvia 50 is/was a MUCh more saturated film then Provia. In some cases producing almost unreal colors. Nature photographers like it a lot just for this reason it tends to pickup subjects. giving them a little more pop. I love it for things like leaves mushrooms forest floor items. Not so much for across the canyon waterfall photo's as it tends to magenta the shadows.

A very good film for an over cast day shooting landscapes.

Buy a couple rolls try them out decide if you want to add it to your kit.