Large Project Proposal Help

I have been contacted (actually it has been a long selection process) by a

new tourism board set to completely strip down and rebuild the overall image of

a significant tourist driven city (1,000,000 people yearly). They have given

me an outline of their requirements which include images from every significant

event, restaurant, musicians, and unique 'draw worthy' detail in the

surrounding area (their summer requirements alone include over 50 separate

image making ideas, each taking at least a half day of shooting/half day

editing/archiving(minimum). The contract is ongoing for one year, with options

on second and third. All images are property of said organization in

perpetuity with full blanket usage.

I must now provide them with my expectations on a monetary level. I

currently set my day rate at $800.00, which includes all facets of creative

development including shooting, editing, archiving and burning of images. Is

this the ballpark I should be looking at for a project like this. Should I

lower my rate for ongoing work even though there is no guarantee on minimum,

just a stated goal from the tourism board. Am I already low-balling myself and

missing the big picture on advertising pricing (I am primarily a portrait

photographer and my only comparison to a job with usage factored in is when I

do office employees or sell work to magazines)? I am a little unsure of the

position I should take on something like this.

I should state I already searched the archives of this great board and

took in some information on the topic, but I cannot find the direct answers I

need for an ongoing project of this length. Please, Please any direction would

be most appreciated:-)

ur rate seems good. add computer fees though. but $800/day for all workable days in a year

is $208,000! which is great initself. $800/day i what i charge, which is middle range for a

small town, 40k. other small towns rates can go for up to $1200, maybe $1800 with all uses.

Are you alright with giving up your rights to the images without compensation? Will you be able to use them for your own promotion (ie website)?

I've never done anything like what you're describing but I imagine you should charge your $800 per day for creative fees, computer time, use of your gear etc, PLUS any expenses for a particular shoot PLUS usage of the images. If that usage is exclusive and forever then I reckon they should pay for it.

There's a great photo business site at www.photobusinessforum.com it changed the way i think about image rights. The more clients get image ownership for free, the more they will expect it.