I found my an old Nikon FE folding booklet under the drawer. No, it's not a instruction booklet. It's a booklet showing all the great Nikkor prime lenses. Eg. For a 50mm standard lens, there are the f1.2, f1.4 and f1.8. Three choices to choose from depend on your need and budget. For 28mm wide angle lens, there are f2, f2.8 and f3.5 to choose from. For the wide angle 35mm lens, there are f1.4, f2 and f2.8 to select. Now for the tele 105mm lens, there are f1.8, f2.5 and f3.5 for photographers to choose. I could go on forever, because the booklet is loaded with prime lenses with few zoom lenses like enter in Matrix with all kind of weapons to choose from. From what I see on their new 50mm and 35mm DX lens, I got very disappointed. They have great digital DSLR, but their prime lenses are not even close to "serious". I really don't care how great their zoom lenses are, because landscape or studio photographers are still preferred to use prime lenses for lighter weight with minimize barrel distortion. The first impression when I hold the Nikkor AF-S 50mm lens, I ask myself "Is this a joke"? Even the Sigma 50mm is sharper with better construction and it is "Made in Japan". Let's fast forward and look at the Leica S2 for comparsion. They have 9 professional primes lenses to begin with the new digital camera and four of them are leaf shutter lenses for studio use that is capable to have the max shutter speed with studio flash. Their constuction are Aluminium plus ASPH design that is tack sharp even on wide open. (I know there is no test sample yet, but I know Leica ASPH M-lenses are really sharp even on wide open and the bokeh are far better than the Nikkor.) However, the price on Leica S2 with one standard lens is "Ouch", but the Leica did their homework. Leica offer a complete system, Nikon is customize "only" with limited choices.