Good marketing/business book for photographers

<p>This week I read an excellent little book about marketing your small business. It was written a former advertising executive turned professional portrait photographer and her business partner, a marketing executive. IT is called "Worth Every Penny" by Sarah Petty (the photographer) and Erin Verbeck. <br>

The theme of the book is how to set up your business as a "boutique" that allows you to charge higher prices and get what you are worth. I have read lots of marketing books and I consider this one to be a quality book. Because it talks a lot about her own photography business and how she has made it very profitable, I thought someone on PhotoNet may want to read it as well. I bought it from Amazon recently.</p>