Only a couple of years ago I was able to get 35mm film in every convenience store in New York City. Those times are gone and the film prices have skyrocketed. A roll of Provia 400 is $12 at adorama now. With that said, RiteAid is trying to she'd their store brand film inventory. It is rebadged Fuji superia 400, all made in Japan. You get a 4- pack of 24 exposure film for $5.99 with their discount card. Regular price is $12. Expiration in all the boxes I picked up was 8/2014.