Or laugh at it as a marketing gag for something we all know too well and do not need to have it rubbed into our noses lately. As if it is something like a religious totem. DPR urges all to buy a 135 mm lens because of its mouth-watering' bokeh. Just today. No kidding. Reminds me of the ads for vitamins that keep you young and virile. It is, now that I will grant, a boon for some advertisers and those seeking to make us get one more lens. If you can't define it, maybe it is a phantom. It is a fetish because we need fetishes for the masses. Not, I declare, for the knowledgable and hip. Like us but of course. It has that new foreign sound, as something once did if we called it in French. Or Spanish. It is so intriguing. The mysterious orient. Delicious bokeh al dente. I still think it is just silly to give it such column bandwith. But that is just me speaking.