I was reading Hogan's publication "The Strange September Situation" where he analyses the possible new products coming in September (http://bythom.com/). While he make some thoughtful statement sometimes you find things like this one: September is now a marketing problem for Nikon because it's all about perception. The issue is that, almost no matter what Nikon does later this month, they won't have correctly managed the perceptions of enough of their current and potential customers. As it is, Nikon is making bad moves even before the announcement(s): last night we got a Spartan two sentence statement out of Nikon apparently in response to the Nikkei Business Daily report about the mirrorless camera. That Nikon statement basically said "we haven't announced anything." Gee. We hadn't noticed, thanks for the update.I mean, we are taking about multinational company with decades of successful management. Do a blogger knows more about market tendencies that Nikon marketing experts? I think sometimes people takes things much too far.