paolo_altana Posted January 26, 2007 Share Posted January 26, 2007 Obviously the ?lifestyle narrative? is not only a commercial marketing strategy because in that way Fashion Photography would reduce the intrinsic concept Photography seen as a contemporary art.The Brand?s marketing chooses the photographer who best reflects its communication and the concept of ?lifestyle narrative? for the photographer goes beyond the mere concept of marketing.So this is just an introduction!but I am not a real photographer...can you help me people to identify further reasons of this problem??!!I am writing an essay about this question...I appreciated a lot the answers of Peter Nelson about the question:"Is fashion photography a beautiful image any more or just exploitation?" Thank you very much....I will appreciate it yours truly Paolo Altana Link to comment Share on other sites More sharing options...
john falkenstine Posted January 26, 2007 Share Posted January 26, 2007 Is this some kind of Babelfish software package at work? Link to comment Share on other sites More sharing options...
leslie_cheung Posted January 27, 2007 Share Posted January 27, 2007 Maybe he meant alcoholic beverage lifestyle narrative or perhaps he really IS a philospher. I vaguely remember Being and Nothingness being almost as difficult to read:P Link to comment Share on other sites More sharing options...
leslie_cheung Posted January 27, 2007 Share Posted January 27, 2007 Seriously though, I think it is all that. Exploitation, marketing strategy, lifestyle narrative, art etc..depends on who's looking at it. Link to comment Share on other sites More sharing options...
j.kivekas Posted January 27, 2007 Share Posted January 27, 2007 The modern marketing tactics are well describerd by Packard already in the 1950s. His theories have not suffered at all during times. In nutshell: "Don't sell just beautifull shoes, sell the woman beautifull legs." Sell a positive image of herself - regardless whether it is realistic or not.<p> Photograph itself is a functional product, it has a function. Art is just a word who anyone can give a content to. Ultimately the core is always business, bread to feed the kids. Link to comment Share on other sites More sharing options...
roger_kallet Posted January 27, 2007 Share Posted January 27, 2007 "Don't sell just beautifull shoes, sell the woman beautifull legs." Along those lines..." you don't sell the steak, you sell the sizzle." Link to comment Share on other sites More sharing options...
john falkenstine Posted January 27, 2007 Share Posted January 27, 2007 Don't sell the photograph; SELL THE FRAME. Link to comment Share on other sites More sharing options...
jonathan_maingot2 Posted January 28, 2007 Share Posted January 28, 2007 Fashion photography= Liftsyle pornography. Consider Sex and The City; it may a dramatic TV series, but it's also escapist fantasy for middle-aged women who wish they like the characters in the show. It's not that hard too figure out. Link to comment Share on other sites More sharing options...
neilpeters Posted January 28, 2007 Share Posted January 28, 2007 "Few things fo deeper than fashion" (quote from Vogue Magaine) On the surface, fashion photography may appear superficial and glossy. One could say the same about nudes, portraits and even still-life. In reality, fashion photography is extremely difficult to do well. Enough so that most photographers, like me, run away and find other venues. Impact, in photography, is in every genre, especially fashion. If (any) picture you take can get the attention of thousands, if not millions, and get them to open their wallets, has not a vision in a photograph made a difference? Link to comment Share on other sites More sharing options...
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