Jump to content

Youth Sports action shots print package question


movingex

Recommended Posts

I am getting ready to start selling action shots of youth sports. I am trying to get a feel for

what type of print packages are most commonly offered to customers with action shots.

For example, do posters sell more than 5x7 prints, do magazine covers sell more than

regular 8x10s, or whatever. I am also trying to get a feel for pricing, I live in Texas. I have

looked at a lot of the many different products offered from digital printers and I can't

figure out which products are most likely to sell and how much to charge.

I know this is a rather vague question but if anyone is shooting action shots I would

appreciate any input.

I know I can do the trial and error thing but it is always very helpful to hear from someone

with experience in what you are about to attempt.

 

Thanks in advance.<div>00BAzO-21905684.jpg.e3a40922b96f65393c6962f847e55fe4.jpg</div>

Link to comment
Share on other sites

Jake,

I just tallied up my order distribution from 2004 and here are the results: 4X6=14.4% ($4.00); 5X7=43.3% ($9.00); 8X10=21.4% ($17.00); 8X12=1.6% ($20.00); 11X14=2.0% ($25.00); 12X18=1.7% ($30.00); Posters (16X24 or 20X30)=1.1% ($ Vary); Mag Cover Shots=4.3% ($22.00); Digital Files=10.2% ($35.00).

 

About 70% of my orders are online, the rest mail in forms. I don't sell anything "on site". It is too distracting from shooting and requires an investment in equipment beyond the return. However, there are some types of events where on site sales will work nicely.

 

Pricing is different for media outlets, depending on whether it is for print or web use. Most of the cycling publications pay about 20%-25% of the ad space price for the size of image in the final publication. Smaller outlets, like newsletters, pay less.

 

I don't offer a "picture package" or any package deals. I think it just makes ordering confusing, expecially online ordering. I haven't changed prices since 2001, but converted to digital in 2002 and really cut my costs. That helped me keep prices down and increased margins.

 

You can look at my price lists, online ordering and such at: http://www.cyclingphotonews.com/

 

Some of my non-cycling sports photos are on another site, but the pricing and offerings are about he same. Hope this helps. Feel free to e-mail me privately if you have any other questions.

 

Steve Daggs

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...