exactly. DPR was huge because of the digital revolution in the photography business (stills) years ago. there is a simple explanation as of why the entire photography business is dead: streaming and cell phones. nobody cares about stills anymore. the main professions used to be sports, fashion, news (printed), weddings and events. 40,000 sports pro stills operators worldwide for example became 2,000 because now I want to watch the video stream of a game and not the stills (and I am a photographer). The same with news (I want to see the video and not the stills) What's left? products (everybody buys by mail and products must be sold with a good picture) advertising and fashion (in part). The digital enthusiasts moved back to film recently and the amateurs use the cell phone instead.
I own a studio and my work is now 90% products and advertising. Nothing else. Times change , people.